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Care Labels for Sensitive Skin

Kids' Underwear Labels

A few weeks ago, we shared info about care instructions and the importance of following them if you want your kids’ clothes to last long enough for your little ones to outgrow them. Another reason for following the care instructions came to my attention recently– A customer wrote to say that she and her daughter love the design and soft fabric of Lucky & Me underwear. She bought our briefs for her daughter to wear. After a few washes, she found the stamped-on label was not as soft anymore– the edges were lifting up, and her daughter felt it was scratchy.

I checked the underwear, bike shorts and camisoles my daughter has been wearing, which have been washed and worn many times. All seemed fine– the labels were lighter on the older garments, but still soft and smooth. The only item with any noticeable change was a camisole with a shiny silver foil label, which you can see in the photo at left. It seemed that this one did not come through the wash cycles as well as the others. What was happening?

Wash Testing 

The only way to be sure was to put the silver labels to the test. Lucky & Me asked the factory to put the silver labels through an extended wash test. They washed the garments 25 times according to the care instructions that are on all Lucky & Me garments: machine wash cold separately, do not bleach, tumble dry low - to see what would happen to the labels.

As you can see from the photo below, they came out of the 25th wash cycle lighter and less shiny than the original but still flat, soft, and smooth enough for the most sensitive skin. If anything, they were softer after the washing than before.

before wash and after wash care and content label

One of the things I love about Lucky & Me products is that there are no cloth or paper tags to itch and irritate like other popular underwear brands. Lucky & Me labels are heat set– applied with heat so that they bind to the fabric and are extremely durable. This makes them comfortable for all kids, and especially for kids with sensitive skin.

Brands Who Listen to Customers

So what did we tell that mom? Well, we're not sure what happened with the briefs she purchased. But we replaced her order and asked her to make sure to wash all our styles in cold water and tumble dry low. 

Another thing I love is brands like Lucky & Me who care about their customers and take their comments and suggestions seriously– and strive to improve their products through this feedback loop. I like a brand that believes in making things better.


By Liz Smith. Liz has worked across the globe for many of the world's best known apparel brands, including Justice, Chico's, Victoria's Secret, and Hanes. She has worked closely with dozens of factories in more than 20 countries to ensure that production is of the highest standard. Liz has managed all aspects of garment production, from design through fabric development to sewing and merchandising - so she knows what it takes to make high-quality apparel. Liz is thrilled to share her knowledge about clothes to help discerning customers choose the finest products.