The Tale of Lucky & Me

Once upon a time there was a little girl whose tight, scratchy underwear made her sad. Every morning when it was time to get dressed, she frowned, stamped her feet, and crossed her arms.

Her mom had searched everywhere for comfortable underwear for her little girl, but there were none in all the land.  


“How come no one makes comfy undies that fit well for kids?” she asked the little girl’s dad. “Why don’t you make them yourself?” he said.

So the little girl's mom sourced the softest fabrics and fluffiest elastics, and designed every detail with comfort in mind. The undies she made were cozy and comfy and the little girl loved wearing them.

Voila!

Lucky & Me was born to help kids everywhere live Comfy Ever After.


Meet Our Mom-in-Charge

Hi! My name is Rochelle, and I’m the Co-Founder and Chief Product Officer—also known as the Mom-in-Charge. 


After working in fashion merchandising and product development for 20 years, my husband Kani and I started Lucky & Me because we believe children deserve better and comfier clothing


Not only do we travel the world in search of the softest and highest quality materials, but we also make sure our manufacturing process is kind to our planet and its people. 


We know you are just as particular about what your kids wear as we are, so every single Lucky & Me item undergoes a rigorous process of research, development, and testing before getting my thumbs-up. 


We're proud to know that so many little ones out there are living life a whole lot comfier. 


May your little ones be Comfy Ever After! 

Rochelle Perera | Co-Founder

Hi! My name is Rochelle, and I’m the Co-Founder and Chief Product Officer—also known as the Mom-in-Charge. 


After working in fashion merchandising and product development for 20 years, my husband Kani and I started Lucky & Me because we believe children deserve better and comfier clothing.


Not only do we travel the world in search of the softest and highest quality materials, but we also make sure our manufacturing process is kind to our planet and its people. 


We know you are just as particular about what your kids wear as we are, so every single Lucky & Me item undergoes a rigorous process of research, development, and testing before getting my thumbs-up. 


We're proud to know that so many little ones out there are living life a whole lot comfier. 


May your little ones be Comfy Ever After! 

Rochelle Perera | Co-Founder