Privacy Policy

At Lucky & Me, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you have. By using our website at luckyandme.com, you agree to the practices described in this policy.

1. Who We Are

Lucky & Me, Inc. is a children’s apparel company located at:

10 Harris Road
Windham, NH 03087

Our website is hosted on Shopify Inc., which powers our e-commerce platform.

2. Information We Collect

We collect personal information in the following ways:

Information you provide directly:

  • Name, email address, phone number, and shipping/billing address when you place an order or create an account
  • Payment information (processed securely by our payment processors; we do not store full payment card details)
  • Communications you send us, including customer support inquiries
  • Reviews or other content you submit on our website
  • Information you provide when enrolling in our loyalty program or signing up for email or SMS marketing

Information collected automatically:

  • Browsing behavior on our website, including pages visited, products viewed, and time spent on the site
  • Device and browser information, IP address, and general location data
  • Purchase history and loyalty point activity
  • Cookie and tracking data from the tools described in Section 5 below

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders and handle returns or exchanges
  • Communicate with you about your orders, account, and any support requests
  • Send you marketing emails and SMS messages if you have opted in
  • Administer our loyalty rewards program
  • Improve our website and product offerings using analytics data
  • Verify eligibility for military and first responder discounts through GOVX ID
  • Detect and prevent fraud, abuse, or unauthorized activity
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information to third parties. We share your information only as necessary to operate our business, with the following categories of service providers:

E-commerce and payments

  • Shopify Inc. — website hosting and payment platform
  • Shop Pay, PayPal, Google Pay, Venmo, and Amazon Pay — payment processing

Order fulfillment

  • ShipStation — shipping and logistics management

Marketing and communications

  • Klaviyo — email and SMS marketing platform

Loyalty and reviews

  • LoyaltyLion — customer loyalty rewards program
  • Stamped.io — product reviews platform

Identity verification

  • GOVX ID — military and first responder discount verification

Analytics

  • Google Analytics — website traffic and behavior analysis
  • Triple Whale — marketing analytics

Advertising

  • Meta (Facebook and Instagram), Google Ads, Microsoft Ads, Criteo, TikTok, and Pinterest — digital advertising and retargeting

Each of these providers receives only the information necessary to perform their service and is required to handle your data in accordance with their own privacy practices. We encourage you to review their privacy policies for more information.

We may also disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to protect the rights or safety of Lucky & Me, our customers, or the public.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate, analyze, and improve our services, and to deliver relevant advertising.

The following types of cookies and pixels may be active on our site:

  • Essential cookies — required for the website and checkout to function properly (provided by Shopify)
  • Analytics cookies — used to understand how visitors interact with our site (Google Analytics, Triple Whale)
  • Advertising and retargeting pixels — used to measure ad performance and show relevant ads to you on other platforms (Meta Pixel, Google Ads, Microsoft Ads UET tag, Criteo, TikTok, Pinterest)

Most browsers allow you to control or disable cookies through their settings. Please note that disabling certain cookies may affect the functionality of our website or checkout experience.

6. Email and SMS Marketing

Email: If you subscribe to our email list, we will send you promotional emails, product updates, and special offers through Klaviyo. You can unsubscribe at any time by clicking the unsubscribe link in any email we send.

SMS: If you opt into SMS marketing, you consent to receive recurring automated promotional text messages from Lucky & Me at the mobile number you provided. Consent is not a condition of purchase. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to fulfill the purposes described in this policy. If you request deletion of your data, we will process your request within 30 days. Please note that some information may be retained longer where required by law or for legitimate business purposes such as resolving disputes or preventing fraud.

8. Your Choices and Rights

Access and correction: You may contact us at any time to request access to or correction of the personal information we hold about you.

Data deletion: You may submit a data removal request using the form at luckyandme.com/pages/data-removal. We will process your request within 30 days. Some data held by third-party platforms may require additional time for those platforms to complete removal on their end.

Marketing opt-out: You may unsubscribe from email marketing at any time via the unsubscribe link in any email. You may opt out of SMS marketing by replying STOP to any text message.

Cookies: You may manage cookie preferences through your browser settings.

9. California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

  • The right to know what personal information we collect, use, and share
  • The right to request deletion of your personal information
  • The right to opt out of the sale of your personal information

We do not sell your personal information. However, our use of advertising pixels (such as Meta, Google, and Criteo) may constitute sharing of personal information for cross-context behavioral advertising under California law. You may opt out of this type of sharing by adjusting your cookie and browser settings or by using the ad platform opt-out tools provided by those services.

To exercise your rights, please contact us or submit a request at luckyandme.com/pages/data-removal. We will not discriminate against you for exercising any of your privacy rights.

10. Children’s Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. Our products are designed for children, but our website and all purchasing activity is intended for adults and parents or guardians. If you believe we have inadvertently collected information from a child under 13, please contact us and we will promptly delete it.

11. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. Our website and payment systems operate on secure, encrypted connections. Payment information is processed by PCI-DSS compliant payment providers and is not stored on our servers.

No method of transmission over the internet is completely secure, and we cannot guarantee absolute security. If you have concerns about the security of your information, please contact us.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page with an updated effective date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us.

 

Last Updated May 4, 2026