Finally, underwear your kids will love

Ultimate comfort, quality & fit

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Boys in Comfortable Underwear

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Casey Crew Socks

Comfy Corner

Your little ones will love these

Sophie Shorties - Enchanted Forest

Enchanted Forest

Cotton Blend

3-pack | Size: 2y-10y

$21

Nolan Boxer Briefs - Arctic

Arctic
Organic Cotton

7-pack | Size: 2y-10y

$40

Jada Girls Leggings - Dusky

Dusky

Cotton Blend

3-pack | Size: 2y-10y

$36

Noah Boxers - Woof Woof

Woof Woof
100% Cotton

5-pack | Size: 4y-10y

$30

The Comfy Brief

When To Replace Kids Underwear and Why It’s Necessary

There are no rules for when to replace kids’ underwear. Consider these tips when thinking of when to buy new underwear for your child.

Stocking Stuffers for Toddlers

Make this holiday season unforgettable! Explore the best stocking stuffers for toddlers and stocking stuffers for kids, from blocks to bedtime stories. You’ll find it all.

Why Your Kids Hate Wearing Underwear

Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!

@wearluckyandme

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