Goodbye struggles.

Hello comfy.

finally, clothing your 

kids will love

Goodbye struggles.

Hello comfy.

Finally, clothing your kids will love

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

2 Smiling Girls

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

New Gracie Girls Brief

Graice Briefs

Comfy Corner

Your little ones will love these

Ava Girls Bikinis - Floral Flamingo

Floral Flamingo

Cotton Blend

6-pack | Size: 2y-10y

$30

Sophie Girls Shorties - Flamingo

Flamingo
Cotton Blend

3-pack | Size: 2y-10y

$24

Nolan Boys Organic Boxer Briefs - Safari

Safari

Organic Cotton

7-pack | Size: 2y-10y

$40

Nolan Boys Organic Briefs - Safari

Safari
Organic Cotton

7-pack | Size: 2y-10y

$40

The Comfy Brief

First Day of Kindergarten Tips and Tricks for Parents

Feeling nervous about sending your child to kindergarten? Ease your worries with our essential tips on emotional readiness, routines, packing comfy clothes, and more.

What is the Gusset of Underwear For?

What is the gusset of underwear for? Unlock the mystery of the underwear gusset and discover its important role in your daughter's (and even your) comfort and health.

A Quick Guide to Lucky & Me Kids Socks

Here’s the ultimate guide to Lucky & Me socks! Learn about cotton vs. bamboo, care tips, sustainability, and more-the ultimate kids socks. Your child’s feet deserve it!

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!

@wearluckyandme

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