Comfortable clothing your kids love to wear every day
Comfortable clothing your
kids love to wear every day
Does Your Child...
Struggle With Skin Sensitivity?
You notice rashes from scratchy seams and tight elastics.
Fidget All Day?
You look away when they pick that wedgie on the school stage.
Refuse to Put on Clothing?
You’d do anything to put an end to the dress-time tantrums.
Quality Clothing Your Child Deserves
Softer. Comfier. Greener.
Perfect Comfy Fit
Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.
Soft Premium Materials
We source the highest quality materials, from organic cotton and performance fabrics to plush elastics and eco-friendly dyes.
Timeless Designs
Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.
Made to Last
Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.
Caring for Our Planet
From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.
Free US Shipping & Returns
As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.
"It's like wearing a cloud!"
- 6 year old comfy expert
Barely-there seams formed with ComfySeam™ bonding technology make this classic brief panty the ultimate in girls underwear comfort.
"It's like wearing a cloud!"
– 6 year old comfy expert
Barely-there seams formed with ComfySeam™ bonding technology make this classic brief panty the ultimate in girls underwear comfort.
Most Loved
Our most popular styles your little ones are sure to love.
The Comfy Brief
Why Your Kids Hate Wearing Underwear
Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.
Choosing Factories With Care
Do you care about where products are made? Learn what good brands do to ensure they use ethical factories.
Is Cotton Modal the Best Fabric for Kids' Clothes?
We believe blending cotton and modal with a touch of spandex produces the most comfy and sensory friendly kids' clothing available.
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