Finally, underwear your kids will love

Ultimate comfort, quality & fit

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Boys in Comfortable Underwear

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Casey Crew Socks

Comfy Corner

Your little ones will love these

Charlie Kids Ankle Socks - Summer Skies

Summer Skies

Cotton Blend

5-pack | Size: SML

$36

Charlie Kids Ankle Socks - Coral Reef

Coral Reef
Cotton Blend

5-pack | Size: SML

$36

Sophie Girls Briefs - Fairy Wings

Fairy Wings

Cotton Blend

6-pack | Size: 2y-10y

$30

Liam Boys Boxer Briefs - Llama

Llama
Cotton Blend

3-pack | Size: 2y-10y

$21

The Comfy Brief

Celebrate World Kindness Day

Embrace kindness on World Kindness Day with Lucky & Me: Discover meaningful acts of compassion and community connection.

Fashion Hacks for Busy Parents

As busy parents we need quick outfits for our kids but our kids want stylish outfits. Check out these fashion hacks and our editors' top picks that’ll have everyone leaving the house smiling.

Why Your Kids Hate Wearing Underwear

Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!

@wearluckyandme

Follow us on Instagram