Goodbye struggles.

Hello comfy.

finally, clothing your 

kids will love

Goodbye struggles.

Hello comfy.

Finally, clothing your kids will love

Finally, underwear
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Boys in Comfortable Underwear

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Casey Crew Socks

Comfy Corner

Your little ones will love these

Jada Girls Bike Shorts - Multi-Color


Cotton Blend

3-pack | Size: 2y-10y


Jameson Boys Performance Boxer Briefs - Game On

Game On
Cotton Blend

5-pack | Size: Size: 2y-10y


Jada Girls Capri Leggings - Sunset


Cotton Blend

3-pack | Size: 2y-10y


Nolan Boys Organic Boxer Briefs - Explorer

Organic Cotton

7-pack | Size: 2y-10y


The Comfy Brief

What is the Gusset of Underwear For?

What is the gusset of underwear for? Unlock the mystery of the underwear gusset and discover its important role in your daughter's (and even your) comfort and health.

A Quick Guide to Lucky & Me Kids Socks

Here’s the ultimate guide to Lucky & Me socks! Learn about cotton vs. bamboo, care tips, sustainability, and more-the ultimate kids socks. Your child’s feet deserve it!

A Parent's Quick Guide to Kids' Underwear Sizes

Wondering what size underwear does my kid wear? Trying to find the perfect fit for your little one is difficult. Find expert tips and sizing advice here.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!


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