Finally, underwear your kids will love

Ultimate comfort, quality & fit

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Boys in Underwear Reading

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics and eco-friendly dyes.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Tween Girls Organic Briefs

Kylie Girls Organic Cotton Bike Shorts

Our popular Gracie Organic Briefs, now in larger sizes for tweens

Tween Girls Organic Briefs

Kylie Girls Organic Cotton Bike Shorts

Our popular Gracie Organic Briefs, now in larger sizes for tweens

Comfy Corner

Your little ones will love these

Kylie Girls Organic Cotton Leggings

Ladybird

Organic Cotton Stretch

(2-pack)

$30

Logan Boys Classic Tees

Acadia
Cotton Modal Stretch

(3-pack)

$30

Nadiya Girls Organic Cotton Briefs

Sail Blue

100% Organic Cotton

(3-pack)

$24

Noah Boys Knit Boxers

Deep

100% Cotton

(5-pack)

$30

The Comfy Brief

The Many Benefits of Organic Cotton

Organic cotton children's underwear is more pure, softer, and better for farmer health and the environment. Here's why to consider buying organic.

Why Your Kids Hate Wearing Underwear

Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.

Why Do So Many Kids Have Sensitive Skin?

Many children have sensitive skin. Check out our tips for sensitive skin care and sensory friendly clothing expert advice.

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