Comfortable clothing your kids love to wear every day

Comfortable clothing your
kids love to wear every day

Does Your Child...

Struggle With Skin Sensitivity?

You notice rashes from scratchy seams and tight elastics.

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics and eco-friendly dyes.

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

"My newly potty trained 2 year old absolutely loves his undies. He is always excited to put them on as they are stylish and comfy.  


I feel so good about this purchase knowing they’re made of quality material, sourced and made responsibly and fairly, and at a great price point at that. We started with these and just bought another style we love them so much!"

Ashley W.  |  Liam Boxer Briefs

"My newly potty trained 2 year old absolutely loves his undies. He is always excited to put them on as they are stylish and comfy.  


I feel so good about this purchase knowing they’re made of quality material, sourced and made responsibly and fairly, and at a great price point at that. We started with these and just bought another style we love them so much!"

Ashley W.  |  Liam Boxer Briefs

"My newly potty trained 2 year old absolutely loves his undies. He is always excited to put them on as they are stylish and comfy.


I feel so good about this purchase knowing they’re made of quality material, sourced and made responsibly and fairly, and at a great price point at that. We started with these and just bought another style we love them so much!"

Ashley W.   |   Liam Boxer Briefs

Most Loved

Our most popular styles your little ones are sure to love.

The Comfy Brief

Why Your Kids Hate Wearing Underwear

Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.

TIPS: Homeschooling While Working

Online learning has become standard for many children - and it's not easy! Try our tips for staying on track and keeping calm while homeschooling your kids.

The Many Benefits of Organic Cotton

Why buy organic cotton underwear? We outline the many benefits of organic cotton for your kids and the planet.

#wearluckyandme