Goodbye struggles.

Hello comfy.

finally, clothing your kids will love

Goodbye struggles.

Hello comfy.

Finally, clothing your kids will love

Finally, underwear
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Boys in Comfortable Underwear

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Casey Crew Socks

Comfy Corner

Your little ones will love these

Mia Bikinis - Bunny


Cotton Blend

7-pack | Size: 2y-10y


Liam Briefs - Dino

Cotton Blend

3-pack | Size: 2y-10y


Ava Bikinis - Happy Llama

Happy Llama

Cotton Blend

6-pack | Size: 2y-10y


Lucas Organic Briefs - Pacific Sun

Cotton Blend

5-pack | Size: 2y-10y


The Comfy Brief

Find the Best Underwear for Sensory Issues

A child with sensory issues can be a challenge. Don’t let underwear be stressful. The best underwear for sensory issues includes everything mentioned in this blog post!

Potty Training Activities for Toddlers

Potty training is a huge milestone for both your toddler and you as a parent. When you think about it, it’s a really big deal! Your toddler is learning a brand new skill that they will then use for the rest of their entire lives.

When To Replace Kids Underwear and Why It’s Necessary

There are no rules for when to replace kids’ underwear. Consider these tips when thinking of when to buy new underwear for your child.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!


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