Finally, clothes your
kids will love

Ultimate comfort, quality & fit

Finally, clothes your 

kids will love

Ultimate comfort, quality & fit

Does Your Child...

Struggle With Skin Sensitivity?

You notice rashes from scratchy seams and tight elastics.

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Refuse to Put on Clothing?

You’d do anything to put an end to the dress-time tantrums.

Quality Clothing Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Designed specifically for kids, our clothes feel amazing, fit just right, and stay in place—no riding up or sliding around ever.

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics and eco-friendly dyes.

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our clothes retain shape and color through it all.

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

"Daughter loves these! 

Super soft."

- Marcia

jada-girls-leggings

Our super soft fabric is thick enough that Jada can be worn as pants for all kinds of activities or layered for a cool and comfy look.

"Daughter loves these! Super soft."

– Marcia

organic-cotton-kids-pajama-sets

Our super soft fabric is thick enough that Jada can be worn as pants for all kinds of activities or layered for a cool and comfy look.

Comfy Corner

Your little ones will love these

JoJo Kids Organic Cotton Pajamas

JoJo Kids
Organic Cotton Pajamas

Bunny Bloom

$36.00 USD

Liam Boys Boxer Briefs

Liam Boys
Boxer Briefs (3-Pack)

Llama

$21.00 USD

Ava Girls Bikinis

Ava Girls
Bikinis (6-Pack)

Twilight

$30.00 USD

Ryan Boys Woven Boxers

Ryan Boys
Woven Boxers (5-Pack)

Gingham

$30.00 USD

The Comfy Brief

Get 2021 Off to a Great Start

12 Reasons Girls Love Leggings

Girls’ leggings are the number 1 style choice! Leggings are now the most basic item in any girl’s closet, after underwear. We tell you why girls love leggings.

Why Your Kids Hate Wearing Underwear

Why Your Kids Hate Wearing Underwear

Some kids just hate underwear. We tell you the 4 main reasons and how to bring comfort to your child's undies.

Why Do So Many Kids Have Sensitive Skin?

Why Do So Many Kids Have Sensitive Skin?

Many children have sensitive skin. Check out our tips for sensitive skin care and sensory friendly clothing expert advice.

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