Goodbye struggles.

Hello comfy.

finally, UNDERWEAR your 

kids will love

Goodbye struggles.

Hello comfy.

Finally, UNDERWEAR your kids will love

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Underwear?

You’d do anything to put an end to the dress-time tantrums.

boy and girl wearing emma camisoles and logan tshirt

Quality Underwear Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our underwear feels amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our underwear retains its shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Gracie Girls Briefs - Floral Flamingo

Erica Organic Cotton Bikini for Girls

Comfy Corner

Your little ones will love these

Harlyn Bike Shorts - Mystical

Mystical
Cotton Blend

3-pack | Size: 2y-10y

$30

Nolan Organic Boxer Briefs - Reef Ranger

Reef Ranger
Organic Cotton

7-pack | Size: 2y-10y

$40

Hannah Flare Top - Coral

Coral

Cotton Blend

Size: 2y-10y

$12

Noah Boxers - Palm Tree

Palm Tree
100% Cotton

5-pack | Size: 4y-10y

$30

The Comfy Brief

Back-to-School Essentials Parents Forget (but Kids Notice)

Pencils? Check. Comfy undies that don't distract? Oops. Windbreaker that sounds like a bag of kettle chips? Here's what really matters to kids.

Bike Shorts for Back-to-School

Soft, stretchy, school-ready! Find the best girls bike shorts for comfort, modesty, and sensory needs this back-to-school season.

Go Tagless: Don't Let Scratchy Tags Affect School Work

Help your sensory-sensitive child stay focused at school with tagless underwear. Learn which fabrics and features support comfort and attention.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!

@wearluckyandme

Follow us on Instagram