Goodbye struggles.

Hello comfy.

finally, clothing your 

kids will love

Goodbye struggles.

Hello comfy.

Finally, UNDERWEAR your kids will love

Finally, underwear
 your 
kids will love

Ultimate comfort, quality & fit

Does Your Child...

Girl With Sensitive Skin

Have Sensitive Skin?

They hate the feel of scratchy fabrics and tight elastic.

Girl Fidgeting in her Underwear

Fidget All Day?

You look away when they pick that wedgie on the school stage.

Boy Refusing to Put On Clothes

Refuse to Put on Underwear?

You’d do anything to put an end to the dress-time tantrums.

Two girls wearing emma camisoles with flower prints

Quality Underwear Your Child Deserves
Softer. Comfier. Greener.

Perfect Comfy Fit

Perfect Comfy Fit

Designed specifically for kids, our underwear feels amazing, fit just right, and stay in place—no riding up or sliding around ever.

Perfect Comfy Fit

Soft Premium Materials

We source the highest quality materials, from organic cotton and performance fabrics to plush elastics.

Timeless Designs

Timeless Designs

Our classic cuts, chic colors, and lovable prints suit budding fashionistas and athletes alike.

Made to Last

Made to Last

Whether it’s playground shenanigans or multiple machine washes, our underwear retains its shape and color through it all.

Caring for Our Planet

Caring for Our Planet

From environmental responsibility to safe and fair working conditions, we believe deeply in caring for our planet and its people.

Free US Shipping & Returns

Free US Shipping & Returns

As parents, we know shopping for kids isn’t exactly easy. That’s why we cover your shipping and returns—so your experience is risk-free.

Just Arrived

Erica Bikini - Fairground Fun

Erica Organic Cotton Bikini for Girls

Comfy Corner

Your little ones will love these

Gracie Tween Organic Briefs - Black

Black

Organic Cotton

5-pack | Size: 11y-14y

$38

Nolan Youth Organic Boxer Briefs - True Blue

True Blue
Organic Cotton

3-pack | Size: 11y-14y

$25

Jada Leggings - Jewel

Jewel

Cotton Blend

3-pack | Size: 2y-10y

$36

Logan Classic Tee - Acadia

Acadia
Cotton Blend

3-pack | Size: 2y-10y

$30

The Comfy Brief

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Seams matter! Learn about Lucky & Me’s ultra-soft, sensory-friendly seams that prevent irritation and keep kids comfortable all day in their underwear.

The Sleepy Time Checklist for Kids: Building Routines For Sweeter Dreams

Explore ways to create a bedtime ritual that gently prepares your child for a cozy, soothing night's sleep, ensuring they wake up refreshed and happy

Why Micromodal Fabric Is a Great Choice for Kids with Sensitive Skin

Explore the benefits of micromodal fabric for kids with sensitive skin: hypoallergenic, soft, breathable, and eco-friendly.

Did you know that kids underwear is one of the most needed but least donated items?

We've partnered with CocoTree Kids to help make a difference – donate today!

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