What is WRAP– And What Does It Mean for You, Clothing Brands, and Corporate Responsibility?

I’ve visited hundreds of factories in dozens of countries on multiple continents. I’ve seen factories at both ends of the spectrum: the best are highly modern, air-conditioned, state-of-the-art facilities with restaurant-quality cafeterias, banking services, on-site nurses and recreational facilities for the workers. The worst was a shed-like structure with holes in the roof where the only toilet was a bank of doorless stalls with holes in the floor, jutting out over, and open to, the slow-moving, mud-colored creek ten feet below.

Most factories fall somewhere between these two extremes. Recreational facilities and air conditioning are rare, workers bring their own lunches, and most of the production is done by individual sewing-machine operators, who are paid by the piece and perform the same operation over and over to achieve management’s production targets. One constant remains no matter where the factory is located, or where it lies on the spectrum: the workers on the factory floor are overwhelmingly women. In developing nations, women comprise 80% of the apparel workforce. These women do tedious work for long hours, often in unsafe conditions– far from home, and for minimal wages.

In the 1980s and into the 1990s, there were no global standards for evaluating factories. Each brand or business set its own standards and employed its own inspectors to determine which factories could produce acceptable product in acceptable conditions. These standards varied widely. In the quest for ever more production at ever more attractive prices, many brands have moved production from more expensive to less expensive countries. Bangladesh has one of the lowest labor rates on earth; its apparel industry growth is a good illustration of this process. In 1989, the United States imported about 200,000 garments from Bangladesh; in 2013, that number has soared to 1.7 billion– an increase driven by U.S. customers’ demand for lower prices. As a sourcing manager for Victoria’s Secret, I visited many factories which would not meet our standards and were therefore rejected, but nonetheless, these factories continued to produce garments for export to the United States under other, less-discerning brand names.

In the mid-1990s, Americans became aware of sub-standard working conditions in factories through a number of venues, but most well-known was the 1996 Wal-Mart story involving the Kathie Lee Gifford brand name. The brand produced clothing allegedly made by 13- and 14-year-old children working 20-hour days in Honduras. This was followed closely by a 1997 scandal when it was reported by The New York Times that managers in a Vietnam production facility producing shoes for Nike were abusive to workers. Forbes magazine has deemed Nike and Kathie Lee Gifford the parents of Corporate Social Responsibility (CSR) as a result of the awareness fostered by these events. CSR has certainly become a defining characteristic for apparel, footwear, and other industries. The Department of Labor’s Bureau of International Affairs leads one effort to ensure workers around the world are treated fairly. In 1993, they created an office specifically focused on child labor, forced labor and human trafficking, which publishes an annual report titled, Findings on the Worst Forms of Child Labor. As you can imagine, the details are horrifying; Fully 168 million children are working in unhealthy and unsafe conditions today.

Unfortunately, as the insatiable demand for low-cost apparel grew, laws and regulations related to the safety, health and well-being of factory workers did not keep pace. Protections that we take for granted, such as minimum age requirements to prevent child labor, work-place safety regulations, and environmental safeguards, either do not exist or are ignored in many countries. Recent incidents illustrate that there is still much work to be done to improve working conditions across the globe. A Saks Fifth Avenue customer found a note tucked into her shopping bag after making a purchase. The note was written by a prisoner in China, an English teacher who was from Cameroon, wrongfully arrested on fraud charges, and held for ten months. He wrote that he was being tortured and asked for help; he was released from prison and left China before the note was discovered in a bag he’d been forced to produce while working sixteen-hour days. Production of goods by prisoners is considered forced labor and it is illegal to import such goods into the United States.

Photo Credit: Andrew Biraj/Reuters

Photo Credit: Andrew Biraj/Reuters

Just more than one year ago, the Rana Plaza commercial building in Bangladesh, which contained five different factories on eight floors, collapsed, killing more than 1,100 people and injuring 2,500 more. It was the deadliest factory disaster ever. Well-known brands Benetton, The Children’s Place, Joe Fresh and Wal-Mart all had production in Rana Plaza factories. The ensuing outcry over the deaths and devastated lives of survivors triggered a cry for global brands to take responsibility for ensuring safe production conditions and a call for stricter laws and government oversight and enforcement. A year prior to the Rana Plaza collapse, 112 workers were killed in a fire in the Tazreen Factory, another Bangladesh factory– this one had no emergency fire exits. Wal-Mart production was also found in this factory, although Wal-Mart claimed they had not authorized the production, it was apparently sub-contracted from another factory– a common practice in this industry.

In the face of such tragedies, so far away, it’s natural to ask, “What can I do?” It seems impossible to have any influence on such widespread, systemic problems. There is something we can do, however. None of the factories in the Rana Plaza building had been certified by WRAP, the Worldwide Responsible Accredited Production group, which is a non-profit organization formed to provide an objective and independent body to help apparel and footwear industry companies ensure the factories they use are in compliance with ethical and moral standards. If they had been WRAP-certified, it’s quite possible that the problems which led to the building’s collapse, or the fire at Tazreen, could have been avoided. WRAP_WEB_LOGOWRAP is built on a foundation of 12 principles:

  1. Compliance with Laws and Workplace Regulations
  2. Prohibition of Forced Labor
  3. Prohibition of Child Labor
  4. Prohibition of Harassment or Abuse
  5. Compensation and Benefits
  6. Hours of Work
  7. Prohibition of Discrimination
  8. Health and Safety
  9. Freedom of Association and Collective Bargaining
  10. Environment
  11. Customs Compliance
  12. Security

WRAP’s certification program is the largest in the world. WRAP provides training to help factories learn how to internalize these principles to develop a culture of social and ethical responsibility. WRAP also offers a Factory Fire Safety Awareness course which teaches factory workers everything from how to prevent fires, to conducting fire drills, to operating fire-fighting equipment. What I like about WRAP is that it is comprehensive and independent. If a factory is WRAP-certified, you can be sure that it has undergone a rigorous program of self-evaluation and outside auditing and review to ensure compliance with the standards set for all twelve WRAP principles. This means there has been an on-site review of the factory’s policies and practices relating to social and ethical considerations, including worker health and safety, age, freedom, hours, and compensation as well as environmental, Customs and security measures.

I believe that if more companies required the factories they use to be WRAP-certified, there would be better and safer working conditions for workers across the globe. There has been a great deal of progress made in improving the working conditions at factories throughout the world since 1996. A major factor in this movement has been increased customer awareness of conditions under which their clothing is produced. This has led to more intensive scrutiny of brands, which in turn has led to a rise in independent certifications, such as WRAP. Lucky & Me takes social responsibility very seriously and their factories in India and Sri Lanka are in fact, WRAP-certified. One of these factories is RM Holdings, in Sri Lanka. WRAP certification ensures that RM Holdings takes social and ethical responsibility seriously, and that the conditions for all workers are safe, healthy and not abusive.

We can play a role in improving the lives of millions of women who toil in garment factories to make clothing for our kids (and ourselves) by realizing that the few pennies we save on a pair of underwear or a blouse quite likely compromises the well-being of the person who stitched them. We must require the brands and stores we patronize to demonstrate they they value the people who make their products everywhere.

Feature Photo Credit: TheHumanMarketing.org

Liz Smith has worked across the globe for many of the world’s major apparel brands, including Victoria’s Secret, Chico’s, Justice, and Hanes. She has earned thousands of airline points and worn out several suitcases visiting factories in more than 20 countries to ensure that production is of the highest standard. Liz has managed all aspects of garment production, from design through fabric development to sewing and merchandising– so she knows what it takes to make high-quality apparel. Liz is thrilled to share her knowledge about clothes to help discerning customers choose the finest products.

One comment on “What is WRAP– And What Does It Mean for You, Clothing Brands, and Corporate Responsibility?

  1. Sara Pless on

    Can I just say – I feel better and better about supporting Lucky & Me! My daughters love their “fancy” underthings, and after reading this I feel even better about purchasing them! Thank you so much for taking the time to educate this Mom! 🙂


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