About Lucky & Me
Lucky & Me is a comfort-first apparel brand specializing in high-quality underwear and basics for girls and boys. We craft fun and functional clothing that your kids will want to wear every day.Find out more
From 100% organic cotton to cotton/modal blends, we select super-soft and breathable fabrics that retain their fit, stretch, and color--even after many washes and wears.Find out more
Trusted Supply Chain
We source our products exclusively from vendors who care for the wellbeing of their people and the environment. We also work to make our supply chain processes as efficient as possible to minimize our impact on the planet.Find out more
What We Pride Ourselves On
Our products are based on what kids need, which is comfort, fit and durability. They always retain their shape and color, even after many washes and wears. Underwear should never be a source of stress for kids or parents, and it shouldn't be a luxury to have comfy undies for all little ones. We believe that every kid should be #comfyeverafter.Find out more
My daughter always loves the underwear that we purchased from this company! It is comfy soft and durable! Plus she likes the looks of it as well.
Melissa L., Willow Spring, NC
The cutest panties ever! Worth the $$. Highly recommended!
Lea K., Encino, CA
Some of the best panties I have found for little girls. Not throwaway products, good quality.
Marilyn I., Orange, TX
When my daughter was potty training, I went looking for high-quality underwear that she’d be happy to hop into every morning. Instead, I ended up with drawers full of poorly-constructed, dull, scratchy undies. I knew she deserved better!
So I set out to change the children’s underwear game. Armed with a background in the fashion industry, I was confident that I could make comfortable and fun styles for kids, and create a manufacturing process that parents could trust. After months of research, testing, and development, Lucky & Me was born. I haven’t looked back since.
Since our launch, parents and kids have been so in love with our supremely soft fabrics that we’ve expanded our line to include basics such as tops and leggings. Today, Lucky & Me offers a full range of colorful, comfy products for girls and boys.
Curious about our name? My daughter’s pet fish, Lucky, is the inspiration. He always brightens her day and that is exactly what I want Lucky & Me to do for children all over the world.
From my family to yours,Chief Creative Officer & Co-Founder
A blog that's not just about undies! We write about all things comfy, from dealing with eczema, to kids fashion trends and everything in between.