• About Lucky & Me
  • About Lucky & Me

    Lucky & Me is a comfort-first apparel brand specializing in high-quality underwear and basics for girls and boys. We craft fun and functional clothing that your kids will want to wear every day.

  • Quality Fabrics
  • Quality Fabrics

    From 100% organic cotton to cotton/modal blends, we select super-soft and breathable fabrics that retain their fit, stretch, and color--even after many washes and wears.

    Discover the magic of modal
  • Trusted Suppliers
  • Trusted Suppliers

    We source our products exclusively from vendors who care for the wellbeing of their people and the environment. We also work to make our supply chain processes as efficient as possible to minimize our impact on the planet.

    Learn about our factories
  • Designed with Pride
  • Designed with Pride

    Our experienced team works hard to design products that little ones love. From color to comfort, we believe our products should never be a source of stress for kids or parents. We offer a full range of styles at affordable prices because every kid deserves to be #comfyeverafter.

    Ultimate underwear guide

My daughter always loves the underwear that we purchased from this company! It is comfy soft and durable! Plus she likes the looks of it as well.

Melissa L., Willow Spring, NC

The cutest panties ever! Worth the $$. Highly recommended!

Lea K., Encino, CA

Some of the best panties I have found for little girls. Not throwaway products, good quality.

Marilyn I., Orange, TX

  • Our Story
  • Our Story

    When my daughter was potty training, I went looking for high-quality underwear that she’d be happy to hop into every morning. Instead, I ended up with drawers full of poorly-constructed, dull, scratchy undies. I knew she deserved better!

    So I set out to change the children’s underwear game. Armed with a background in the fashion industry, I was confident that I could make comfortable and fun styles for kids, and create a manufacturing process that parents could trust. After months of research, testing, and development, Lucky & Me was born. I haven’t looked back since. 

    Since our launch, parents and kids have been so in love with our supremely soft fabrics that we’ve expanded our line to include basics such as tops and leggings. Today, Lucky & Me offers a full range of colorful, comfy products for girls and boys. 

    Curious about our name? My daughter’s pet fish, Lucky, is the inspiration. He always brightens her day and that is exactly what I want Lucky & Me to do for children all over the world. 

    From my family to yours,
    Rochelle Perera

    Chief Creative Officer & Co-Founder
Our Blog

Our Blog

A blog that's not just about undies! We write about all things comfy, from kids fashion to the best fabrics for sensitive skin, and everything in between.

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