• About Lucky & Me
  • About Lucky & Me

    We create comfortable clothing that your kid wants to wear every day.

    Lucky & Me products are built to endure sandbox jumpathons to princess tea marathons and come out of the wash looking colorful and stylish time after time.

  • Quality Fabrics
  • Quality Fabrics

    From 100% organic cotton to cotton/modal blends, we select super-soft and breathable fabrics that retain their fit, stretch, and color--even after many washes and wears.

    Discover the magic of modal
  • Trusted Suppliers
  • Trusted Suppliers

    We source our products exclusively from vendors who care for the wellbeing of their people and the environment. We also work to make our supply chain processes as efficient as possible to minimize our impact on the planet.

    Learn about our factories
  • Designed with Pride
  • Designed with Pride

    Our experienced team works hard to design products that little ones love. From color to comfort, we believe our products should never be a source of stress for kids or parents. We offer a full range of styles at affordable prices because every kid deserves to be #comfyeverafter.

    Ultimate underwear guide

Our 3 year old was complaining every morning about uncomfortable (box store) brand panties. She loves these and has never complained or had to adjust them since we switched. These are the only panties we will purchase moving forward.

Jon , Austin , TX

I tried others but these are the best. I don't have to worry about my son fiddling with his drawers because face it, kindergarteners are fiddlers. They don't need underpants taking their attention.

Bea, Baton Rouge, LA

My daughter loves these underwear. They fit well and are so comfortable she said "They feel like I'm wearing a teddy bear!"

Mo Hoss, Philadelphia, PA

  • Our Story
  • Our Story

    When my daughter was potty training, I went looking for high-quality underwear that she’d be happy to hop into every morning. Instead, I ended up with drawers full of poorly-constructed, dull, scratchy undies. I knew she deserved better!

    So I set out to change the children’s underwear game. Armed with a background in the fashion industry, I was confident that I could make comfortable and fun styles for kids, and create a manufacturing process that parents could trust. After months of research, testing, and development, Lucky & Me was born. I haven’t looked back since. 

    Since our launch, parents and kids have been so in love with our supremely soft fabrics that we’ve expanded our line to include basics such as tops and leggings. Today, Lucky & Me offers a full range of colorful, comfy products for girls and boys. 

    Curious about our name? My daughter’s pet fish, Lucky, is the inspiration. He always brightens her day and that is exactly what I want Lucky & Me to do for children all over the world. 

    From my family to yours,
    Rochelle Perera

    Chief Product Officer & Co-Founder
Our Blog

Our Blog

A blog that's not just about undies! We write about all things comfy, from kids fashion to the best fabrics for sensitive skin, and everything in between.

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